Rhett McLaughlin and Link Neal, better known as Rhett & Link, are an American comedy duo who have gained enormous popularity through their YouTube channels, most notably "Good Mythical Morning," a daily morning talk show known for its humorous discussions, taste tests, and challenges. Childhood friends from North Carolina, they have been creating content together for over two decades, expanding from YouTube into podcasting with "Ear Biscuits," launching their own production company Mythical Entertainment, acquiring the Smosh brand, and developing their food enterprise with Mythical Kitchen. Their unique blend of humor, authenticity, and friendship has helped them build a loyal fan base and establish themselves as pioneers in the digital content space.
Watch Rhett & Link's earnings increase in real-time based on estimated YouTube ad revenue.
Item | Cost | Time to Earn |
---|---|---|
Average US Annual Salary | $68,000 | 3 days, 9 hours, 36 minutes, 0 second |
High-End Production Camera | $25,000 | 1 day, 6 hours, 0 minute, 0 second |
Studio Equipment Setup | $150,000 | 7 days, 12 hours, 0 minute, 0 second |
Commercial Studio Space (Annual Lease) | $500,000 | 25 days, 0 hour, 0 minute, 0 second |
Rhett McLaughlin and Link Neal's creative partnership began in first grade when they were held back from recess for writing profanity on their desks. This childhood friendship eventually blossomed into one of the most successful digital entertainment companies in the world. They began creating comedy videos for YouTube in 2006, but their breakthrough came with the launch of "Good Mythical Morning" in 2012, a daily talk show format that has now produced over 2,000 episodes.
Their business acumen has been as impressive as their creative output. In 2019, they acquired the comedy brand Smosh after its parent company Defy Media shut down, saving the channel and its team members' jobs. They've expanded their Mythical Entertainment company to include multiple YouTube channels, including Mythical Kitchen which focuses on innovative food content led by chef Josh Scherer. They've also leveraged their food content into actual products with their "Mythical Kitchen" branded items.
Beyond their YouTube presence, Rhett & Link host the "Ear Biscuits" podcast, where they often discuss deeper personal topics and reflections, showing a more vulnerable side than their comedy content. They've also authored a book, "Rhett & Link's Book of Mythicality," and created a scripted comedy series called "Buddy System" for YouTube Premium.
What sets Rhett & Link apart from many other content creators is their longevity and ability to evolve. From their early days of commercial jingles and viral videos to their current status as digital media moguls, they've consistently adapted to changing platforms and audience preferences while maintaining their authentic friendship and creative vision. Their company now employs dozens of people and continues to expand its influence in entertainment and consumer products.