Jeffree Star is an American entrepreneur, makeup artist, and former musician. He is the founder and owner of Jeffree Star Cosmetics. In 2009, Star released his first and only studio album, Beauty Killer, which included songs such as "Lollipop Luxury" featuring Nicki Minaj. He embarked on several world tours to promote his music. In 2010, he signed to Akon's record label, but left the music industry in 2013 due to legal issues between Akon and Interscope Records. After leaving the music industry, Star founded his e-commerce makeup brand, Jeffree Star Cosmetics, which has become his primary source of wealth and fame.
Jeffree Star began his career on MySpace, where he gained a significant following for his music and fashion style. He later transitioned to YouTube in 2006, focusing on makeup tutorials and reviews. His controversial personality and honest product reviews quickly gained him millions of followers.
In 2014, Star founded Jeffree Star Cosmetics with his life savings. The brand's first product, a line of liquid lipsticks, sold out within minutes of launch. Today, Jeffree Star Cosmetics is a multi-million dollar company offering a wide range of makeup products.
Star has collaborated with numerous brands and fellow YouTubers, including Shane Dawson, with whom he created the highly successful "Conspiracy" makeup collection. Despite controversies throughout his career, Star remains one of the most influential figures in the beauty industry and one of the wealthiest content creators on YouTube.