Blippi
About Blippi
Blippi, portrayed by Stevin John, is an American children's entertainer and educator who creates content for YouTube and other digital platforms. Known for his vibrant blue and orange attire, energetic personality, and infectious enthusiasm, Blippi produces educational videos for preschoolers that blend entertainment with learning. His content focuses on field trips to places like museums, playgrounds, and activity centers, where he teaches children about colors, shapes, numbers, and various occupations through songs, dances, and demonstrations. What started as a solo YouTube channel in 2014 has grown into a global children's entertainment brand, with merchandise lines, streaming partnerships, and a stage show. The Blippi character has become so popular that it has expanded beyond Stevin John himself, with additional actors now portraying the character in various productions.
YouTube Creator Earnings Counter
Watch Blippi's earnings increase in real-time based on estimated YouTube ad revenue.
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Earned Since You Opened This Page
How Long It Takes Blippi To Earn:
| Item | Cost | Time to Earn |
|---|---|---|
| Average US Annual Salary | $68,000 | 4 days, 6 hours, 0 minute, 0 second |
| College Education (4 years) | $120,000 | 7 days, 12 hours, 0 minute, 0 second |
| Production Studio Setup | $50,000 | 3 days, 3 hours, 0 minute, 0 second |
| Family Home | $400,000 | 25 days, 0 hour, 0 minute, 0 second |
Career Highlights
Stevin John created the character of Blippi in 2014 after noticing his two-year-old nephew watching low-quality YouTube videos for children. Identifying a gap in the market for engaging, educational content for young children, John developed a character with a distinctive blue and orange wardrobe, childlike mannerisms, and infectious enthusiasm. The first Blippi video was posted in January 2014, and John initially handled all aspects of production himself - writing, filming, performing, and editing each episode.
The channel's growth was meteoric. Within just a few years, Blippi had amassed millions of subscribers and billions of views. The content formula—combining virtual field trips, fun learning activities, and catchy songs like "The Excavator Song" which has over 100 million views—resonated strongly with preschool-aged children and their parents. By 2018, Blippi had expanded into multiple YouTube channels with content in different languages, extending its global reach.
In 2020, Moonbug Entertainment (now part of Candle Media) acquired the Blippi brand in a significant business deal. This acquisition led to a major expansion of the brand, including the introduction of additional actors to portray Blippi, particularly for the "Blippi Wonders" series and live shows. While some fans were initially surprised by the change, the brand has continued to grow, with merchandise sales exceeding $50 million annually. The Blippi merchandise line now includes toys, books, clothing, and accessories available in major retailers worldwide.
Today, Blippi content is available not just on YouTube but on major streaming platforms including Amazon Prime Video, Netflix, and Hulu. The concept has evolved from a single-person operation into a full-fledged children's entertainment juggernaut with a professional production team and a sophisticated content strategy. Despite some controversies regarding John's pre-Blippi content and the transition to multiple actors playing the character, Blippi remains one of the most successful and recognizable children's brands to emerge from YouTube, demonstrating how educational content can be both entertaining and extremely profitable.